Action Coach

ActionCOACH® is the world’s largest (80 countries), most successful, most innovative and most awarded brand in the business and executive coaching and training space. With by far the best financial model and ROI in the industry.

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Ways to own

Standard franchise

Single unit Not specified Home-based

Money you'll need

Personal cash (liquid capital)
$60,000
Cash or near-cash you contribute yourself
Total project cost
$74,055 – $562,495
Fee, build-out, equipment and early working capital
Net worth required
$100,000
Initial franchise fee
$45,000
Included in total project cost

Ongoing fees

Royalty
10%
Advertising / brand fund
Not disclosed
Other recurring fees
Not disclosed
Agreement term
Not disclosed

Your role

Ownership style
Not specified
Expected time
Not disclosed
Home-based
Yes
Staffing
Not disclosed
Location
Not disclosed

Training and support

Training
Three-tiered support with (a) localized field support and training from the local Master Franchise; (b) national and global training and support from the Franchisor; and (c) ride-alongs, collaboration and training from the network of other franchsiees. Up to 90 days kick-start training designed to get you out of the gates quickly. 7 or 10-day ActionUNIVERSITY certification - classroom/roleplay training at Global HQ. 90-day post training and grand-opening launch program. Training and Support on how to use the Marketing Systems (to get leads), the Sales Systems (to convert leads to clients), the Coaching/Training Systems (how to work with clients) and the Firm Growth Systems (how to build your team). Ongoing training and support, group conference calls, vast library of resources for continuous training, full marketing content package, website, and marketing support. Annual conferences. Unlimited support from their peers in the Franchisee community. Assistance in interviewing and hiring your team. Certify your team in the ActionCOACH systems to get them up to speed on fundamentals so you can focus on training them in how you do business locally. BACKGROUND Franchise Units around the world – over 1000 Franchise Units in US – 140 (138 franchise; 2 company) Registered in all states: available in almost all areas but now offering some semi-exclusive territories E2 Visa Friendly: YES FINANCIAL/TERMS The Investment: Each territory acquired is approximately 10,000 businesses in contiguous zip codes. Franchise Fee: $45,000 for partner license $75,000 for a single territory $180,000 for a 3-unit territory (saves $45,000) when purchased up-front $165,000 for each additional 3-unit territory (saves $105,000) when purchased up-front. Training Fee: Partner: $15,000 for 7-day ActionUNIVERSITY Firm: $25,000 for the 10-day ActionUNIVERSITY Total Initial Investment to ActionCOACH (Franchise and Training Fee): $60,000 for the partner license $100,000 for a single territory $205,000 for a 3-unit territory $355,000 for a 6-unit territory Total Investment with Working Capital (90 day): $74,055 to $157,090 for the partner license $131,055 to $307,495 for a single unit $236,055 to $412,495 for a 3-unit territory $386,055 to $562,495 for a 6-unit territory High ranges pay for a full President Salary, staff and increased marketing. If they will be active, it pays for their own salary as President. Liquid Cash Required: $75,000 Minimum Net Worth Required: $100,000 SBA Franchise Registry: Yes. Many of our Franchisees use an SBA loan to start. For those who will be active in the business, their own personal salary as President can be covered by the SBA loan as well. B2B: Yes Royalty: 10% ($1950 minimum/mo.). Generally less than the retainer they will charge a typical client Fully Passive Ownership: No Semi-Passive Ownership: Yes! You can hire a general manager and entire team immediately that you oversee. Home Based: -Yes for the single-coach Partner license; -No – must begin with small office space that grows as firm expands. Can easily be a shared office setting (i.e. Regus, WeWork, Cohatch, Launch, or others). -B2B: Yes -Master Franchise Opportunities: NA in U.S. – Contact William LeSante at williamlesante@actioncoach.com for international candidates. Programs and Services / How Franchisees Make Money / How to help guide your prospect in Validation: ActionCOACH offers Franchisees more than a dozen revenue streams, most broken into 4 main categories: 1. High-End: One to One Business and Executive Coaching programs Our bread and butter, individualized and highly customized, longer-term, retainer relationships. Coaching sessions are generally weekly or bi-weekly for up to an hour per session. The coach gives homework and guidance on what the client needs to do and implement between sessions, shares appropriate ActionCOACH tools and content to assist the client as needed, and holds the client accountable to implement. For our Busines
Ongoing support
Not disclosed

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
1993
Franchising since
1997
Franchised units
Not disclosed
Company-owned units
Not disclosed
Headquarters
Las Vegas, NV

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

State availability has not been confirmed for this brand.

Confirm availability in my area

About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated February 19, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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