Ownership guides

Plain-language explanations to help you compare brands and prepare for conversations with franchisors and lenders.

Personal cash vs. total investment Liquid capital and total investment answer different questions. Here is how to think about each before you talk to lenders or brands.

How to read a Franchise Disclosure Document The FDD is long, but a handful of items answer most early questions. Start here, then review the full document with a franchise attorney.

Owner-operator, semi-absentee or executive? The time you plan to commit shapes which brands fit. Here is what each ownership style usually means day to day.

Questions to ask franchisees on validation calls Talking to existing owners is the best way to test what you have read. Use these questions to keep calls focused.

What an SBA Franchise Directory listing means An SBA directory listing can simplify a loan application. It is not a loan approval.

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