Brightway Insurance

Brightway offers entrepreneurs a unique opportunity to build a scalable, recurring-revenue business in one of the nation’s most stable and essential industries: insurance. Auto and homeowners coverage are required by law or lenders, creating a reliable baseline of demand regardless of economic conditions. Beyond that, policies such as renters, umbrella, life, and commercial insurance provide natural cross-sell opportunities tied to key life and business milestones. This consistent, need-based de

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Ways to own

Standard franchise

Single unit Flexible

Money you'll need

Personal cash (liquid capital)
$50,000
Cash or near-cash you contribute yourself
Total project cost
$42,100 – $159,000
Fee, build-out, equipment and early working capital
Net worth required
$0
Initial franchise fee
$25,000
Included in total project cost

Ongoing fees

Royalty
0
Advertising / brand fund
Not disclosed
Other recurring fees
N/A
Agreement term
Not disclosed

Your role

Ownership style
Flexible
Expected time
Not disclosed
Home-based
No
Staffing
1-3
Location
Not disclosed

Training and support

Training
Training and support program details: At Brightway, we don’t just hand you a playbook—we coach you to win big. Our dedicated Learning & Development team equips you and your producers with the strategies, systems, and skills to scale fast and build a high-performance agency. From day one, you'll receive expert-led training and ongoing support that accelerates growth at every stage. Here’s what you can expect: Proven growth strategies delivered through one-on-one and group training sessions Coaching on referral network building, recruiting, and high-volume sales execution Training on how to maximize Brightway’s proprietary tech to manage your pipeline and boost retention Guidance on using social media and marketing automation to drive leads Access to our Engagement Center, which enhances your customer service experience and frees up your time to focus on growth Cost for Training: $100 Lodging and airfare included: No Site Selection Assistance: Yes Lease Negotiation Assistance: No Mentor following training: Yes Length of mentoring Franchisee: Ongoing with ownership Commission explanation: Tier Three: $25,000 referral - Either: Agency owner experience at State Farm, Allstate, or Farmers with a book of business at least $10M in Premium or $5M in Premium with New Business (NB) rate of $1M in NB Premium per year (over the last two years.) OR Sophisticated Investor with at least 1M net worth and access to 200K+ in capital who will hire minimum 3 producers from Day One OR Large referral source firm (generating minimum fifty transactions a month). Ie: Mortgage company principal, Large Real estate Broker Tier Two: $20,000 referral - Experienced Property & Casualty (P&C) Licensed Insurance Sales Producer or equivalent P&C Insurance background with at least $50K access to capital and will run the business as an owner/operator OR Insurance adjacent referral professional (ie; mortgage broker/realtor, etc) with at least $50K access to capital who will run the business as an owner/operator and Hire 2 producers within the first 3-6 months. Tier One: $15,000 referral - All other candidates who meet the financial criteria (access to 50K liquid.)
Ongoing support
Site selection: Yes Lease negotiation: No Mentoring: Yes; Ongoing with ownership

Financing information

SBA Franchise Directory
Listed (per source data)

FranServe lists financing as available; confirm terms with the franchisor.

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
2003
Franchising since
2008
Franchised units
341
Company-owned units
3
Headquarters
Jacksonville, FL

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

AlaskaNot currently offered
AlabamaOffered
ArkansasOffered
ArizonaOffered
CaliforniaOffered
ColoradoOffered
ConnecticutOffered
District of ColumbiaOffered
DelawareOffered
FloridaOffered
GeorgiaOffered
HawaiiNot currently offered
IowaOffered
IdahoOffered
IllinoisOffered
IndianaOffered
KansasOffered
KentuckyOffered
LouisianaOffered
MassachusettsOffered
MarylandNot currently offered
MaineOffered
MichiganOffered
MinnesotaOffered
MissouriOffered
MississippiOffered
MontanaOffered
North CarolinaOffered
North DakotaOffered
NebraskaOffered
New HampshireOffered
New JerseyOffered
New MexicoOffered
NevadaOffered
New YorkNot currently offered
OhioOffered
OklahomaOffered
OregonOffered
PennsylvaniaOffered
Rhode IslandOffered
South CarolinaOffered
South DakotaOffered
TennesseeOffered
TexasOffered
UtahOffered
VirginiaOffered
VermontOffered
WashingtonNot currently offered
WisconsinOffered
West VirginiaOffered
WyomingOffered

States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated September 14, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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