Diesel Barbershop

Diesel Barbershops are the 21st Century version of the corner barbershop. We are passionate about providing clients a relaxing experience, a place they can be themselves, receive a top of the line men’s grooming service, all while enjoying a refreshing beverage. Plus, at every location, clients can watch their favorite sports on TV or relive their childhood on one of our classic arcade games.

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Ways to own

Standard franchise

Single unit Not specified

Money you'll need

Personal cash (liquid capital)
$120,000
Cash or near-cash you contribute yourself
Total project cost
$336,700 – $460,200
Fee, build-out, equipment and early working capital
Net worth required
$500,000
Initial franchise fee
$45,000
Included in total project cost

Ongoing fees

Royalty
7.5%
Advertising / brand fund
Not disclosed
Other recurring fees
1% Brand Fund
Agreement term
Not disclosed

Your role

Ownership style
Not specified
Expected time
Not disclosed
Home-based
No
Staffing
6-8
Location
Not disclosed

Training and support

Training
Training and support program details: Diesel Barbershop has developed a Best In Class multi step comprehensive training program for both new owners, and their managers, and opening staff. To begin, new owners will attend Intro to Diesel Training held in San Antonio (or other location) for 2.5 days. This training event takes place within approximately 3 months after being awarded a franchise license. Topics included in this Intro Training include but are not limited to: The new shop opening timeline and opening checklist, a review of the real estate & construction process, how to develop a marketing plan and B.O.S (Business Objectives System) Plan overview. Approximately 4 weeks after construction begins on your new location, we invite you back to San Antonio (or other location) for Owners Training. This 2.5 day training takes place hands on in the shop. In this training you will learn the daily shop operations of a successful barbershop, such as opening and closing the day and everything in between. Upon completion of Owners Training, you will begin the recruiting process. Approximately 3-4 weeks before opening, you will host a recruiting event in-shop. This will take place after you have received your Certificate of Occupancy. A corporate team member will attend this event and be on site to support you in conducting face to face and technical cut interviews. This event is where you will find your manager and your cutters. In most cases, you will be recruiting 4-6 employees, including your manager and co-manager. Approximately one week prior to opening, you will send your manager(s) to San Antonio (or other location) for 2 days to attend Manager Training. Immediately following those two days of Manager training, a corporate team member will be on site in your shop to assist you, your manager, and rest of the team with opening staff training. This usually takes place Wednesday – Saturday and you are then officially open for business the following Monday. Cost for Training: Training included in investment Lodging and airfare included: NO Site Selection Assistance: YES Lease Negotiation Assistance: YES Ongoing business coach support: YES Pitch Notes for Candidates: The global hair care market is projected to grow from $77.15 billion in 2021 to $112.97 billion in 2028. https://www.fortunebusinessinsights.com/hair-care-market-102555 Hair care industry is healthy, vibrant, stable, predictable, and constantly growing, due in large part to the fact that the industry is recession resistant. Since the beginning of the pandemic, 24% of men dedicate more time on their grooming routine.* Recession Resistant & Technology/”Amazon” Proof. As a service-related business, we are more secure than typical retailers. While automation is affecting many other industries, the barbershop industry is always going to rely on person-to-person interactions. Barbershops are the fastest growing part of the hair care industry. Single Shop investment under $400,000, including working capital 2022 Average Franchise Shop Revenue - Gross Revenue: $369,058, which is a 68% year over year increase from 2021. Total year over year client count increase-56%. Few employees – 6 to 8 to start and then to 8-10 when mature Single & Multi-Shop Opportunities Available *According to the 2021 MindBody Wellness Index
Ongoing support
Site selection: YES Lease negotiation: YES

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
2011
Franchising since
2017
Franchised units
28
Company-owned units
4
Headquarters
San Antonio, TX

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

State availability has not been confirmed for this brand.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated September 11, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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