Honest Abe Roofing Franchise, Inc.

At Honest Abe Roofing, we've come to rely on one simple message when it comes to doing business with our customers. "We have America covered." When Honest Abe Roofing was founded in 2007, our founder recognized there was a distinct need for customers to experience something different when they needed their roof repaired.

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Ways to own

Standard franchise

Single unit Absentee / executive

Money you'll need

Personal cash (liquid capital)
$100,000
Cash or near-cash you contribute yourself
Total project cost
$212,600 – $342,749
Fee, build-out, equipment and early working capital
Net worth required
$300,000
Initial franchise fee
$59,500
Included in total project cost

Ongoing fees

Royalty
5%
Advertising / brand fund
Not disclosed
Other recurring fees
Brand Building fee of 2%
Agreement term
Not disclosed

Your role

Ownership style
Absentee / executive
Expected time
Not disclosed
Home-based
No
Staffing
4
Location
Not disclosed

Training and support

Training
Training and support program details: Training and Support at Honest Abe Roofing: Setting Your Clients Up for Success At Honest Abe Roofing, we understand that the success of our franchisees is built on a foundation of comprehensive training and continuous support. That’s why we’ve designed our franchise system to provide new franchise owners with everything they need to thrive in the roofing industry—even if they have no prior roofing experience. As an International Franchise Professionals Group broker, you can confidently present Honest Abe Roofing to your clients, knowing that we’ll be with them every step of the way. Comprehensive Initial Training From the moment your client joins the Honest Abe Roofing family, we provide an in-depth training program that equips them with the knowledge and tools necessary to run a successful business. Our training covers: Roofing Technology and Installation: Clients will learn about the latest roofing techniques, products, and installation processes to ensure they deliver top-quality service. Sales and Customer Service: We teach franchisees how to effectively present roofing solutions, manage customer relationships, and close deals using our proven sales processes. Operations and Project Management: Franchisees will learn how to efficiently manage day-to-day operations, oversee roofing projects, and ensure smooth workflow from start to finish. Marketing and Lead Generation: We provide training on how to execute local marketing campaigns, optimize digital presence, and leverage our national brand to attract leads. This comprehensive training ensures that even entrepreneurs with no roofing background can quickly gain the confidence and skills to manage a full-service roofing business. Ongoing Support for Long-Term Success Honest Abe Roofing offers franchisees robust, ongoing support to help them grow and scale their businesses. This includes: Dedicated Franchise Support Team: Every franchisee has access to our experienced team who provides guidance on operational improvements, best practices, and strategies for growth. Marketing Support: Our team helps franchisees implement effective local marketing efforts, including digital marketing, SEO, and social media, all designed to drive leads and build brand recognition in their territory. Sales Support: Franchisees benefit from a streamlined sales process that includes pre-qualifying leads through Inside Sales teams, allowing Roofing Advisors to focus on closing deals. This system increases sales efficiency and conversion rates. Proprietary Technology: We provide access to cutting-edge technology that streamlines operations, from job management and scheduling to customer service and reporting, helping franchisees run their businesses smoothly and profitably. Our commitment to ongoing support ensures that franchisees don’t just start strong—they continue to grow and succeed year after year. Cost for Training: INCLUDED Lodging and airfare included: NO Site Selection Assistance: YES Lease Negotiation Assistance: YES Mentor following training: YES Length of mentoring Franchisee: ONGOING
Ongoing support
Site selection: YES Lease negotiation: YES Mentoring: YES; ONGOING

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
2007
Franchising since
2017
Franchised units
15
Company-owned units
6
Headquarters
Terre Haute, IN

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

AlaskaOffered
AlabamaOffered
ArkansasOffered
ArizonaOffered
CaliforniaOffered
ColoradoOffered
ConnecticutOffered
District of ColumbiaOffered
DelawareOffered
FloridaOffered
GeorgiaOffered
HawaiiNot currently offered
IowaOffered
IdahoOffered
IllinoisOffered
IndianaOffered
KansasOffered
KentuckyOffered
LouisianaOffered
MassachusettsOffered
MarylandOffered
MaineOffered
MichiganOffered
MinnesotaNot currently offered
MissouriOffered
MississippiOffered
MontanaOffered
North CarolinaOffered
North DakotaOffered
NebraskaOffered
New HampshireOffered
New JerseyOffered
New MexicoOffered
NevadaOffered
New YorkOffered
OhioOffered
OklahomaOffered
OregonOffered
PennsylvaniaOffered
Rhode IslandOffered
South CarolinaOffered
South DakotaOffered
TennesseeOffered
TexasOffered
UtahOffered
VirginiaOffered
VermontOffered
WashingtonNot currently offered
WisconsinOffered
West VirginiaOffered
WyomingOffered

States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated June 5, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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