Home Services & Specialty Trades

NaturaLawn of America

No other lawn care franchise opportunity offers you the name brand recognition NaturaLawn® of America does with our exclusive and proprietary line of organic-based products, our marketing and public relations efforts, and numerous association and consumer contacts.

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Ways to own

Standard franchise

Single unit Semi-absentee Home-based

Money you'll need

Personal cash (liquid capital)
$100,000
Cash or near-cash you contribute yourself
Total project cost
$77,500 – $152,650
Fee, build-out, equipment and early working capital
Net worth required
$500,000
Initial franchise fee
$39,500
Included in total project cost

Ongoing fees

Royalty
7% - 9%
Advertising / brand fund
1% National advertising
Other recurring fees
Not disclosed
Agreement term
Not disclosed

Your role

Ownership style
Semi-absentee
Expected time
Not disclosed
Home-based
Yes
Staffing
1-2
Location
Not disclosed

Training and support

Training
: Training and support program details: Owner Benefits Marketing & Advertising Promotions Support There's no need to be worried about how you will market your NaturaLawn® of America franchise business. We will provide you with assistance in creating a sound marketing plan designed for your exclusive territory. Your support from us comes complete with professionally created marketing and advertising pieces, potential customer lists, a customized website for your franchise business and more. Operations & Business Management Support In-depth classroom instruction on setting up your business and managing day-to-day procedures is only the beginning. You‘ll have a Regional Operations Manager specifically assigned to assist you with budgeting, training and field support throughout the year. You'll have operational support coupled with personal visits from your Regional Manager throughout the year to help ensure your success. We want you to grow so the company can grow as well. It's a win-win partnership. Cost for Training: No cost - 3 weeks at Home Office in Frederick Lodging and airfare included: No Site Selection Assistance: No Lease Negotiation Assistance: No Mentor following training: Yes Length of mentoring Franchisee: Life of the franchise - the first three years is very hands on with asigned regional manager/coach
Ongoing support
Site selection: No Lease negotiation: No Mentoring: Yes; Life of the franchise - the first three years is very hands on with asigned regional manager/coach

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
1987
Franchising since
1989
Franchised units
Not disclosed
Company-owned units
10
Headquarters
Frederick, MD

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

State availability has not been confirmed for this brand.

Confirm availability in my area

About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated February 11, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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