Sea Love

Sea Love offers a unique fusion of retail, lifestyle and experiential. Guests enjoy scent-blending experiences where they make their own candles and diffusers, personalize labels, and shop a curated boutique of home décor and accessories. The model taps into the growing demand for experiential retail (not just buying a product but creating it) and pairs that with strong repeat purchase behavior, accessory add-ons and gifting occasions.

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Ways to own

Standard franchise

Single unit Semi-absentee

Money you'll need

Personal cash (liquid capital)
$100,000
Cash or near-cash you contribute yourself
Total project cost
$129,750 – $320,000
Fee, build-out, equipment and early working capital
Net worth required
$200,000
Initial franchise fee
$59,500
Included in total project cost

Ongoing fees

Royalty
6%
Advertising / brand fund
Not disclosed
Other recurring fees
2% Brand Fund, Tech Fee
Agreement term
Not disclosed

Your role

Ownership style
Semi-absentee
Expected time
Not disclosed
Home-based
No
Staffing
5
Location
Not disclosed

Training and support

Training
: Training and support program details: We offer hands on, in person training at our facility in Maine Have a weekly call with operations to walk them through onboarding. This includes walking through our SOP, our Porthole (intranet), making any vendor introductions, etc. This goes from the time they sign, through picking a location, and opening their doors. Once they are open and live, they have a set of meetings 90-day post-opening with others from our team for KPI training and goal setting, marketing support, and boutique and merchandising. Once they "graduate", there are 3 monthly calls that anyone can attend: Founder's call with Barry & Stacy, Marketing Call, and Operations call. We usually have a set topic in mind, but the conversations are meant to be organic in nature, and the call's facilitator is just there to guide the conversation. We, of course, have our Sea Love U, which is required for all employees/managers/owners to become Certified Scent Stylists. This has an online component and an in-store component. Cost for Training: Travel for Initial Training $1,000 – $2,000 Lodging and airfare included: Yes Site Selection Assistance: Yes Lease Negotiation Assistance: Yes Mentor following training: Yes Length of mentoring Franchisee: 90 Days Post Open
Ongoing support
Site selection: Yes Lease negotiation: Yes Mentoring: Yes; 90 Days Post Open

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
2022
Franchising since
2022
Franchised units
19
Company-owned units
1
Headquarters
Biddeford, ME

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

AlaskaOffered
AlabamaOffered
ArkansasOffered
ArizonaOffered
CaliforniaOffered
ColoradoOffered
ConnecticutOffered
District of ColumbiaOffered
DelawareOffered
FloridaOffered
GeorgiaOffered
HawaiiNot currently offered
IowaOffered
IdahoOffered
IllinoisOffered
IndianaOffered
KansasOffered
KentuckyOffered
LouisianaOffered
MassachusettsOffered
MarylandOffered
MaineOffered
MichiganOffered
MinnesotaOffered
MissouriOffered
MississippiOffered
MontanaOffered
North CarolinaOffered
North DakotaNot currently offered
NebraskaOffered
New HampshireOffered
New JerseyOffered
New MexicoOffered
NevadaOffered
New YorkOffered
OhioOffered
OklahomaOffered
OregonOffered
PennsylvaniaOffered
Rhode IslandOffered
South CarolinaOffered
South DakotaNot currently offered
TennesseeOffered
TexasOffered
UtahOffered
VirginiaOffered
VermontOffered
WashingtonOffered
WisconsinOffered
West VirginiaOffered
WyomingOffered

States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated September 18, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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