Waffle Love

The Waffle Love business model is engineered for simplicity, operational efficiency, and scalability. Our streamlined menu focuses on doing one thing exceptionally well, which translates to simplified kitchen operations, lower overhead, and minimal staffing requirements. We provide our franchise partners with proprietary ingredients, ensuring consistent, high-quality execution.

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Ways to own

Standard franchise

Single unit Flexible

Money you'll need

Personal cash (liquid capital)
$50,000
Cash or near-cash you contribute yourself
Total project cost
$300,000 – $700,000
Fee, build-out, equipment and early working capital
Net worth required
$500,000
Initial franchise fee
$30,000
Included in total project cost

Ongoing fees

Royalty
6%
Advertising / brand fund
Not disclosed
Other recurring fees
$2,500 opening assistance
Agreement term
Not disclosed

Your role

Ownership style
Flexible
Expected time
Not disclosed
Home-based
No
Staffing
12
Location
Not disclosed

Training and support

Training
Training and support program details: Franchisees may train in Utah at Corporate locations at no expense for up to 3 attendees. Franchisees are required to pay for a minimum of one week grand opening assistance for a minimum of one corporate representative to attend, train and help promote the grand opening. The majority of the training is done on the ground in restaurant locations. There are entry level staff online training courses available. Cost for Training: $0 Lodging and airfare included: Yes Site Selection Assistance: Yes Lease Negotiation Assistance: No Mentor following training: Yes Length of mentoring Franchisee: As needed
Ongoing support
Site selection: Yes Lease negotiation: No Mentoring: Yes; As needed

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
2012
Franchising since
2016
Franchised units
2
Company-owned units
8
Headquarters
Lindon, UT

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

AlaskaOffered
AlabamaOffered
ArkansasOffered
ArizonaOffered
CaliforniaOffered
ColoradoOffered
ConnecticutOffered
District of ColumbiaOffered
DelawareOffered
FloridaOffered
GeorgiaOffered
HawaiiOffered
IowaOffered
IdahoOffered
IllinoisOffered
IndianaOffered
KansasOffered
KentuckyOffered
LouisianaOffered
MassachusettsOffered
MarylandOffered
MaineOffered
MichiganOffered
MinnesotaOffered
MissouriOffered
MississippiOffered
MontanaOffered
North CarolinaOffered
North DakotaOffered
NebraskaOffered
New HampshireOffered
New JerseyOffered
New MexicoOffered
NevadaOffered
New YorkOffered
OhioOffered
OklahomaOffered
OregonOffered
PennsylvaniaOffered
Rhode IslandOffered
South CarolinaOffered
South DakotaOffered
TennesseeOffered
TexasOffered
UtahOffered
VirginiaOffered
VermontOffered
WashingtonOffered
WisconsinOffered
West VirginiaOffered
WyomingOffered

States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated August 12, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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